Fall 2017 Career Trek: IPG MediaBrands
The Marist College Center for Career Services took 30 students into New York City on Friday, November 17, to learn more about the inner workings of IPG MediaBrands.
A digital advertising agency overlooking Herald Square in Manhattan, IPG MediaBriands provides branding for corporations by offering digital strategy, creative content, community management, paid social media campaigns and analytics to its clients. Its employees work on advertising campaigns for traditional media such as television, radio, and print, as well as social and mobile media. The agency, which includes an in-house production company, also incorporates content into emerging media such as Artificial Intelligence and Virtual Reality.
Eight Marist College alumni currently work at IPG MediaBrands. The group held a Question and Answer session with current Marist students as part of the Career Trek. East Coast CEO Kris Mangel also held an information with students who attended the event at the agency’s headquarters. He outlined the agency’s structure and gave his thoughts on the state of the advertising industry. The Career Trek included a session led by IPG MediaBrands Talent Acquisition Partner Sean Ahearn ’14, who discussed the application process for jobs and the agency’s summer internship program. Students also took a tour of the five-story office building.
Marist College senior Matt Onorato helped organize the event after completing a 10-week internship with IPG MediaBrands last summer. He said his supervisors at IPG MediaBrands encouraged him to explore different sections of the agency while leading with a hands off management style.
“They really gave me the experience I wanted to get, even if it wasn’t available within the position I started in,” Onorato said. “On an individual level, they gave me the tools I needed to succeed and let me figure out tasks on my own.”
During his internship Onorato helped manage social media campaigns for clients such as Jeep, McCormick, Arby’s and Hershey’s. He attended promotional events for clients and created and conducted a presentation for a social media campaign to client executives at the conclusion of his internship.
Employees at IPG MediaBrands do not have desks. Instead they are provided with a laptop they can plug into screens around the office to encourage mobility and interaction between different people around the building each day.
Though Onorato was selected to intern within the Society business unit of IPG MediaBrands, he also worked alongside other employees on advertising campaigns for television. He said he enjoyed the collaborative work environment during his experience with the organization.
“It was really more like an apprenticeship than an internship because the agency wanted me to experience everything it was working on,” he said.
Onorato is currently a social media intern for the Marist College Center for Career Services and a graphic designer for Marist College Campus Ministry. He has accepted an offer to return to IPG MediaBrands after he graduates with a bachelor’s degree in Business Administration with a marketing concentration this May.
Onorato encouraged other students to explore new methods to reach a target audience and work hard to turn their current passions into a lifelong career.
“One of the directors at IPG told me to always fuel your creativity,” Onorato said. “No matter what you’re interested in just pursue it and everything else will fall into place.”